This line from an Aimee Mann song can apply to a lot of things, but it works quite well with writing, too: “It must be hard, ringing the bells of doors that don’t swing wide / Anymore.” It’s probably a bit off some ideal brand for writers to be a bit dismayed by a culture in which reading is not quite as ubiquitous a form of diversion/learning as it once was. It is of course still distinct in the way that it requires a person to utilize his or her own mind to bring a work to life (like some far grander “Frankenstein”), but though being on some bigger platform in which one writes to entertain and make people think was hardly ever something that could be easily done by just anybody, the door of longer-form reading in general has gotten smaller. There’s just so many passive forms of diversion.
And yeah, that makes long-form writing (even if only in something shorter with a meaning that’s sort of longer form) a bit hard — not that you just give up because of that. But as it is with life itself, it’s strange to pretend otherwise — that it’s not at least a bit hard.